"I Love" does not constitute a valid trademark in relation to clothing
This material was first published by Thomson Reuters, trading as Sweet & Maxwell, 5 Canada Square, Canary Wharf, London, E14 5AQ, in...
UK Competition and Markets Authority launches its first consumer enforcement action – what businesses need to know
On 18 November, the UK Competition and Markets Authority (CMA) used its direct enforcement powers under the Digital Markets, Competition...
ASA rules in favour of Shell again on green claims
For the second time in 2025 a greenwashing complaint has not been upheld by the Advertising Standards Authority (ASA) against an entity...
Luxury makes moves “behind the scenes” at the movies – why luxury wants to finance full length features
With advertising strategies that often involve a cinematic story arc, luxury brands are no stranger to large scale, striking audio-visual...
Haute Hospitality: The trend of luxury brand collaborations within the hospitality industry
We are seeing a strategic shift in luxury brand marketing. With luxury consumers increasingly prioritising travel and dining (and...
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